Bettor 2.0: How Players Have Changed by 2025 and What It Means for Bookmakers

The betting industry is evolving through new technologies. In this article, the AdKeys team will analyze what the bettor has become in 2025 and what is now important for bookmakers’ advertising campaigns.
Betting in 2025: Trends, Challenges, and Market Prospects

The betting industry is going through an interesting period. On one hand, it is a profitable and popular vertical involving millions of people