Blog
The Big Game Effect: How Sporting Events Are Changing the Mobile App Market
Sensor Tower’s latest report, Beyond the Game: The Sports Report 2026, illustrates the scale of this effect using examples such...
Gambling & Betting in 2026: The Market Is Growing. An Analysis of Recent Reports
We’ve compiled key insights from the latest 2026 reports to provide a comprehensive understanding of where the industry is headed...
Liftoff 2026: The Journey from SDK to Ecosystem and an Attempt to Go Public
While Liftoff was a “strong player” in mobile marketing in 2021, by 2026 it had evolved into a comprehensive ecosystem....
AppsFlyer vs AppMetrica: Top-Tier Tool or Free Alternative?
In this article, we won’t just compare features. We’ll look at AppsFlyer and AppMetrica as tools for solving real business...
Playable Ads Guide: How to Increase Conversion By 30% With Interactive ads
Today, Playable Ads is the most effective tool in mobile app marketing. This format shows the highest ROI and attracts...
How Gamification in E-commerce Turns Shoppers Into Loyal Customers
In 2026, the e-commerce market is super crowded: every brand has an app, a loyalty program, and endless push notifications...
Deep links: How to Increase Conversion in Your App Without Blowing Your Budget
Breaking down the anatomy of deep links: from the technical fundamentals to the strategies used by leading e-commerce and fintech...
How to Overcome Banner Blindness: Trending Mobile Advertising Formats That Deliver LTV, Not Just Installs
What trends are shaping the future of the industry, how to overcome banner blindness, and which formats actually drive LTV...
