The Big Game Effect: How Sporting Events Are Changing the Mobile App Market
Sensor Tower’s latest report, Beyond the Game: The Sports Report 2026, illustrates the scale of this effect using examples such as the 2026 FIFA World Cup, the Super Bowl, the WNBA, and other major competitions
Gambling & Betting in 2026: The Market Is Growing. An Analysis of Recent Reports
We’ve compiled key insights from the latest 2026 reports to provide a comprehensive understanding of where the industry is headed and what this means for mobile app marketing
AppsFlyer vs AppMetrica: Top-Tier Tool or Free Alternative?
In this article, we won’t just compare features. We’ll look at AppsFlyer and AppMetrica as tools for solving real business problems – from fraud prevention to scaling into Tier-1 markets.
ASO for Betting and Gambling Apps: Standing Out in a Highly Competitive Niche
AdKeys team have identified the key differences and explained how they will affect the promotion strategy, based on current data and experience in the niche.
Digital Market Index Q3 2025 Overview: Record revenues for non-gaming apps & AI boom
AdKeys Digital have analyzed Sensor Tower’s “Q3 2025 Digital Market Index” report so that you can adjust your promotion and monetization strategies
Shopping Apps 2025: Trends, Figures and Practical Tips for Growth
We analyze Adjust’s “Shopping App Insights Report 2025” to reveal key trends, metrics, and growth tactics for e-commerce and shopping apps
Mobile App Market in 2025—Overview of Sensor Tower report: trends, niche analysis, recommendations
The mobile market continues to transform – according to Sensor Tower’s State of Mobile 2025 report, 2024 marks an important structural change…
