With the ever-changing rules of advertising platforms, stricter requirements for new accounts and blocking for violations, renting advertising accounts is becoming more and more relevant. It allows media buyers to bypass restrictions and save time and resources.
Renting advertising accounts in general is possible anywhere—from Facebook Ads and Google to TikTok and in-app networks. Each platform has its nuances: some can offer a workaround to restrictions, others can offer a quick way to get started without red tape. But the account itself is the initial entry point. What matters next is where and how to direct traffic.
In-app advertising in this respect is a great option and a real working solution. It’s not just about reach, it’s about hitting the exact audience. The algorithms of in-app advertising networks work according to the RTB model, which enables companies to learn to reach the necessary audience. As a result, advertising is not as generalised, but more relevant than before, helping to allocate the budget competently, so as not to waste money.
Social media remains a powerful tool, too. Yes, Facebook and Instagram are not the easiest platforms now because of restrictions, but TikTok and Bigo are less restrictive. They are actively pumping out advertising tools, offering new measurable features for growth, and their content presentation format is perfect for user acquisition. The algorithms adapt to behavioral patterns, which makes traffic acquisition more predictable.
But all these benefits only work if you have access to reliable accounts. Using apps such as TikTok, Bigo requires experience and knowledge of all advertising mechanics. Our team of international digital agency AdKeys has been in this field for more than 5 years—we have built direct integrations with top advertising platforms and know how to work with advertising accounts. We don’t only just rent them out—AdKeys helps you build a strategy: from choosing traffic sources to optimizing campaigns for key metrics. Let’s talk more about how it all works.
What is Renting Advertising Accounts and Who Needs It?
Renting advertising accounts is a practice where companies or individuals rent existing, often well-established advertising accounts on the platforms they need, such as Unity Ads, Moloco, TikTok Ads, and others.
Renting a ready-made account helps bypass the restrictions of some advertising sources and allows you to launch advertising campaigns immediately, significantly saving time and resources, because the creation of an in-app account can take several months, and in some cases stretch up to six months.
Who Needs to Rent Accounts?
Renting advertising accounts can be useful for the following categories:
- Beginning media buyers, agencies and advertisers: you can quickly and easily launch your first ad campaign without wasting time learning complex settings and rules.
- Arbitrageurs: renting accounts helps them scale their campaigns and bypass account limitations.
- Companies running short-term campaigns: renting an account saves them the time and resources it takes to create and set up their own account.
- Companies testing new products and services: leasing helps them quickly launch a test campaign and evaluate its effectiveness.
- Startups: an opportunity to quickly enter the market and attract their first customers.
Business Benefits of Leasing Agency Advertising Accounts
Agency advertising accounts are special accounts provided by advertising platforms (such as Moloco, Liftoff, Unity Ads and others) to agencies. They differ from regular accounts by a number of features and advantages. They often provide access to advanced analytics, reporting and campaign management tools not available in regular accounts. They have a higher level of trust.
What you can get by renting an agency advertising account:
- Help with payment: bypassing restrictions
In some countries, there are problems with direct funding of advertising accounts on certain international platforms. Agencies that rent advertising accounts have established payment channels and can replenish accounts seamlessly, freeing businesses from wasting time or finding workarounds.
By renting an advertising account from AdKeys, you can quickly and easily fund your accounts with cryptocurrency, Visa\Mastercard, Capitalist or cashless payment.
- One bill for all platforms
Renting advertising accounts from an agency allows you to consolidate all your advertising expenses in one place. Instead of managing multiple accounts on different platforms, a business can transfer the entire amount to one account and then use it to allocate funds to the necessary advertising platforms. This greatly simplifies financial management and allows for more effective control of the advertising budget. It also reduces the time spent on making payments and tracking transactions.
- Quick feedback from the traffic source
A fairly common problem with new accounts, especially with small traffic, is sluggish feedback from platform managers, up to outright ignoring them. With this approach, solving even a minor problem can take weeks or even months. Large agencies with large volumes of traffic are treated differently.
AdKeys specialists are constantly in touch with managers of all our advertising sources and solve any problems that arise helping customers save time.
- Accelerated and improved moderation process
High traffic volumes provide priority in passing moderation, and constant communication with platform managers allows for prompt resolution of issues that arise.
- Consultations and assistance of agency specialists
Agencies that provide advertising accounts for rent, as a rule, have in their staff experienced digital marketing specialists who provide support at different stages of launching and running advertising campaigns: advice on choosing advertising platforms, assistance in setting up advertising offices and optimizing campaigns, assistance in passing the moderation of ads and solving problems that arise.
When you rent an advertising cabinet from AdKeys, you will be assigned a personal manager who will accompany you along the way and help you solve problems with the cabinet and account replenishment. You also get full support from our media buying team, including expert evaluation and assistance with every ad launch.
- Bonuses for traffic volume
Most advertising platforms provide agencies with various bonuses and privileges in connection with large volumes of traffic.
- Additional benefits of agency partnerships with advertising platforms
Many agencies are official partners of advertising platforms, which gives them a number of exclusive advantages:
- Favorable advertising rates and special offers.
- Direct access to the representatives of advertising platforms, which allows you to quickly resolve issues that arise.
- Accelerated moderation of ads.
- Access to beta-testing of new advertising tools.
Which Platforms are Available for Rent
Before choosing a landlord, be clear on what traffic sources you need to achieve your goals. Each agency has a different set of advertising platforms they work with. Make sure the agency you choose gives you access to the platforms you need.
AdKeys offers accounts for rent on 17 top advertising platforms. Our agency has exclusive agreements with most of them, which provides us with direct contact with platform managers, faster ad moderation and other benefits depending on the specific advertising source.
Risks and Dangers of Renting Advertising Accounts
Renting advertising accounts, while seemingly attractive, comes with some risks that need to be carefully weighed before making a decision. The main ones are:
- Account Blocking:
If a tenant engages in behavior that violates platform policy, their account may be suspended or blocked. Thus, one can lose not only the ability to place ads in a particular traffic source, but also all the funds remaining in his account.
- Fraud:
The advertising account rental market is unregulated, which creates a favorable environment for fraudsters. You may encounter unscrupulous landlords who offer accounts that don’t work, overcharge you, or disappear after receiving payment.
- Legal issues:
Some platforms expressly prohibit account rentals, and engaging in such practices may result in legal repercussions or permanent bans from advertising platforms.
How to minimize risks.
As you can see, the main risks are associated with unscrupulous landlords and outright fraud, so the tips for minimizing risks are as follows:
- Choose your landlord carefully. Study reviews, check his reputation and demand guarantees.
- Sign a formal contract, which will clearly spell out the rights and obligations of the parties.
- Regularly monitor the activity of the account and keep track of statistics.
- Try not to violate the rules of advertising platforms.
The Process of Renting Advertising Accounts: 4 Simple Steps to Success
The process of renting advertising accounts can vary by platform, landlord, and contract terms. However, in general, it includes the following steps:
- Finding a landlord:
Choosing a reliable landlord is key and will determine the success of your advertising campaigns and protect you from potential risks. Look for reviews of the potential landlord online. Pay attention to what other customers are saying about their experience. Find out how long the landlord has been on the market and what their track record and achievements are.
- Conclusion of the contract
Both parties agree on the terms and conditions, including rental price, duration, access level, payment terms and methods, possibility of consulting and customization assistance, allowed activities, actions in case of account blocking.
- Account funding
Serious advertising agencies usually offer a wide range of deposit options. For example, AdKeys works with cryptocurrency, Visa\Mastercard, Capitalist, non-cash payment.
- Launching advertising campaigns
Directly setting up, moderation and optimization of advertising campaigns. Depending on the terms of the contract, it can be carried out by the tenant, the landlord or the tenant with the support of the agency’s specialists.
